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REGISTRATION NOW OPEN FOR THE TRAVEL INDUSTRY EXECUTIVE WOMEN'S FORUM - Set for January 28, 2015 in downtown Los Angeles starting 11am.  REGISTER NOW!


VISIT website for event information on sponsorship, exhibiting and attending.


Read the latest Press Release.






Conference testimonials:
"BLLA has been instrumental in bringing together major players in the lifestyle space as the approach to hospitality differs in the boutique/lifestyle/luxury space from the big umbrella brands and BLLA has become an incredible forum to share ideas and work together as a group to continue to influence market dynamics and make sure we don’t get marginalized and displaced by the majors entering the market.  Bespoke design, out of box thinking, unstandardized project specific brand 'standards,' etc. is what really makes our universe unique and exciting. Obviously we can’t accomplish any of these without architects and designers that translate our vision into brick and mortar and BLLA brings it all together at their conferences."
Irina Zavina, Senior V.P. Development, Gansevoort Hotel Group

The Travel Industry Executive Women's Conference held July 30-31 at the Langham Hotel in Pasadena, CA was a FULL HOUSE and attended by professionals from travel, tourism & hospitality.

Read the PRESS RELEASE.  Read the story "9 Ways to Drive Success for Executive Women in Travel."

BLLA is pleased to share the sentiment that its Boutique Hotel Investment Conference on June 4th was a resounding success.  Read MORE.  VIEW PHOTOS

Boutique Hotel Investment Conference Testimonials



BLLA is the one place to get concise access to qualified experts, vendor suppliers who understand this hotel sector, and information specific to the lifestyle/boutique segment within the hospitality industry.

Uniting the World's Boutique & Lifestyle Hotel Collection and the Suppliers that sustain them.


The Boutique & Lifestyle Lodging Association (BLLA) 

The First And Only Association Dedicated 

To Uniting The World’s Boutique And Lifestyle Properties 

For The Benefit Of Properties & Suppliers As Well As Travelers

Listen to BLLA Founder, Frances Kiradjian, interviewed on Travel Talk Radio.

Click HERE to view Event Sponsorship & marketing oppotunities.

There are dozens of hospitality associations out there for our industry. But how do you know which association is going to bring the most benefit to your property or company? Many business owners join BLLA for the high potential of incremental revenue as well as for the networking opportunities, for the prestige of affiliation and to help make a difference for the boutique lifestyle sector overall.

It's easy to forget the real reason that BLLA exists and the true benefit behind official membership. BLLA represents the voice of the boutique & lifestyle lodging industry. We rally for you on a daily basis to bring you more direct business through our global channels and provide concise and relevant insider industry information and access to experts that you can’t find anywhere else. Additionally, BLLA produces conferences, awards and events that are focused on valuable content for owners, operators and industry vendors.

BLLA is an association created to be the unifying voice of this distinctive, yet extremely fragmented sector, within the hospitality industry. Its goal is to unite the world's collection of boutique and lifestyle properties and the suppliers that sustain them, offering them the opportunity to successfully compete on a level playing field with major hotel companies, as well as market themselves to meet the ever-increasing demand from discerning boutique-seeking clients.


Are you a Boutique or Lifestyle Hotel? Get Access to Relevant Information, Research and Experts who understand your business.

BLLA champions the needs of boutique and lifestyle properties worldwide. Through collaboration, communication, advocacy, and education, our association programs guide property owners, managers, suppliers and travelers as they build a sustained community that exchanges ideas, shares information and works toward common goals.

A Specialized Hotel Association Just for Independent Boutique & Lifestyle Hotels, Small Brands and Suppliers & Vendors.

BLLA also serves as a directory for travelers who seek out unusual and individual lodging options and provides them with the resources and information they need to book their ideal stay and make their travels hassle-free and memorable. BLLA is committed to clarifying boutique and lifestyle properties to worldwide travelers, their booking agents and to the boutique lifestyle hotel industry itself.

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