THE VOICE OF INDEPENDENT
BOUTIQUE & LIFESTYLE HOTELS GLOBALLY.
Welcome to the world of boutiques…..properties that are unique in character and special in the emotions left with guests. This, of course, includes those lifestyle hotels that display an eclectic feel amid a warmth that is as familiar as home and at the same time, as far off as our dreams and lives wish to be.
There are so many beautiful words in many languages that can describe this special niche within the hospitality industry. Our association will strive to lay down a solid foundation of words that will evolve into ‘THE‘ definition of boutique and lifestyle lodging properties.
We will then take this message, together…arm-in-arm, to the public. We will shout it from the roof-tops and show that our industry is focused and extremely concerned that our messages to our clients are as clear as the air on a fresh Spring morning. Ahhhhhh. It’s about time.
It’s a new day in travel!