WHO WE ARE
Founded in 2009, the Boutique & Lifestyle Leaders Association (BLLA) is the voice of the world’s independent boutique and lifestyle hotels.The association was founded in response to a demand for a collective voice for this fragmented industry. Today the association has more than 750 members.
As the hospitality industry sees an ever-increasing demand from discerning boutique-seeking clients, BLLA is primarily dedicated to creating greater economic success for independent hoteliers by helping them level the playing field against larger brands and chains, including the ‘boutique’ sub-brands of the big chains.
As the only association to champion the needs of independent boutique and lifestyle properties around the world, BLLA was created to be the unifying voice of this distinctive sector of the hospitality industry. The association unites boutique hoteliers with discerning travelers, other hoteliers, qualified hospitality suppliers and vendors, travel professionals and other booking agents.
BLLA members enjoy valuable networking opportunities, educational programs and knowledge-sharing platforms.
Most significantly, the Boutique and Lifestyle Leaders Association offers its members the chance to take control of their industry— how it’s defined and represented and how it will grow and evolve in the future—to ensure that the boutique and lifestyle sector reaps the rewards it deserves.
GOALS & BENEFITS
Through BLLA, hotel members can find expert resources to address any of their needs—including marketing & sales professionals, technology providers, architects, interior designers, food & beverage vendors, laundry design/purchasing consultants and others.
Association members benefit from distribution channels as well as boutique specific resources, marketing tools, news and information. BLLA serves as the go-to destination for everything boutique and lifestyle property-related. Our members finally have a resource that understands their specific needs and niche market.
In addition, members benefit from access to research papers, webinars, industry reports, marketing tools, and news and information specific to boutique properties and their suppliers.
BLLA was founded in answer to the expressed need for the industry’s collective voice.