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Leadership

Hospitality veteran, Frances Kiradjian, created BLLA to give a voice to independent properties and small brands around the world.
The Advisory Board’s primary directive is to guide the association in prioritizing objectives and maintaining standards, deliberate on pending issues and agree on directions and initiatives taken.

“I had a dream of a place where independent boutique hoteliers could gather together for the purpose of supporting each other and belonging to something of higher value — thus in 2009, BLLA was born.”