I was just reading Trip Advisor’s 250 comments about clients staying in boutique hotels. It’s interesting that most of them tout the services they received. This is one of the outstanding characters of most boutique properties that clients appreciate and take to heart. It’s all about the services, services, services.
Remember the saying, “People may not remember exactly what you did, or what you said, but they will always remember how you made them feel.” Unknown contributor.
Training staff members to live and breathe this saying is what boutique hotels do without fuss or fanfare. What could the reason be? Are smaller properties able to hire and hang on to staff members because of their unique environment? Or maybe they just connect more easily with their guests. More like a small neighborhood than a stadium sized mass of people and rooms.
Joie de Vivre recently announced the opening of the new Hotel Maya in Long Beach which is located adjacent to the Queen Mary. It is set on 11-acres and went through a complete renovation of all the rooms and several new dining and entertainment options, costing more than $20 million.
The property was designed by DPS interiors and Arya architects, according to the general manager, Cherie Davis. The newest areas include a heated lap pool with Canal Cabanas surrounded by water, a Jacuzzi, several new meeting facilities with waterfront views and a fitness center.
The new restaurant, Fuego’s, held its first Sunday brunch which is Latin themed including entertainment. The food is superb and unique, all prepared with the watchful eye of the Executive Chef, Jesse Perez, who was brought in from Atlanta and named the Top Latino Chef in the U.S. this year by the Flavors of Passion Awards. The beautiful views of the inner Long Beach harbor are part of the ambience of dining at Fuego’s.
Hotel Business Magazine reports that Developers are banking on the fact that unique boutique hotel facets will create demand. What a great time for our Association!
The July issue of Hotel Business (HITEC Issue) included an article by Bruce Serlen which stated that “despite the overall air of gloom, developers of new boutique hotels continue to maintain their properties’ one-of-a-kind design and ambiance set them apart from their more standard-issue competitors.”
Many owner groups maintain that ‘their boutique hotels’ special profile gives them a marketing edge among one of their most sought-after target customers: today’s discriminating Generation X travelers.”
The article continues to explain that “reliable data for boutique hotels can be hard to come by because the exact definition of what constitutes a boutique hotels varies. As a category, boutique hotels — which are increasingly known as lifestyle hotels, also encompass a number of full-service price points.”
“While some boutique hotel operators — including Kimpton Hotels and Morgans Hotel Group, consider themselves upscale or upper upscale, others such as W Hotels (a unit of Starwood Hotels & Resorts Worldwide), position themselves also as luxury brands.”
What a great time for our Association! During this recession, travelers are looking for something special and unique which they automatically attach a higher value to as compared to the big branded properties. Our Association members are one-of-a-kind, daring, unique and dynamic to mention only a few attributes.
OK, so let’s start with a little research. And please, chime in whenever you’d like.
Googling “boutique” gets you 268,000,000 sites (yes, that’s 268 million).
“Boutique hotels” gets you a mere 32,700,000 sites. And the story goes on and on and on.
Now, do you understand why we, as the hospitality industry, need to do something about this? I hope the picture is getting clear. This is one of the most important tasks our association will undertake from the day of the launch of our own site. We will set goals and seek to create our own Wikipedia and at the end of an agreed upon amount of time, we will settle for THE DEFINITION of “boutique & lifestyle lodging/hotels/properties” ….. ONCE AND FOR ALL!
Now mind you, not everyone will necessarily agree. You remember the old saying, “You can’t please all the people all the time.” But I’m also a believer that if people can envision the benefit of why we must agree, then we will all be on the same page, the same train, heading in the right direction. Each will derive a clear benefit at the end of the day.
Here we go. High Ho, High Ho, it’s off to work we go. Since this is the first post for our new association, I would like to reiterate the About Us statement here as a form of introduction to our new Blog.
Welcome to the world of boutiques…..properties that are unique in character and special in the emotions left with guests. This, of course, includes those lifestyle hotels that display an eclectic feel amid a warmth that is as familiar as home and at the same time, as far off as our dreams and lives wish to be.
There are so many beautiful words in many languages that can describe this special niche within the hospitality industry. Our association will strive to lay down a solid foundation of words that will evolve into ‘THE’ definition of boutique and lifestyle lodging properties.
We will then take this message, together…arm-in-arm, to the public. We will shout it from the roof-tops and show that our industry is focused and extremely concerned that our messages to our clients are as clear as the air on a fresh Spring morning. Ahhhhhh. It’s about time.