Boutique Awards competition is heating up. Plus, your conference attendance ROI – market your participation and shout it out there.

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Boutique Weekly by BLLA
August 16, 2017
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It's 2017 and boutique hotels are legit. But what's next? BLLA believes it's Open Communities & Open Minds. Come see for yourself why this new mindset includes the creative, forward-thinking and innovative mind who believe in the power that

It's 2017 and boutique hotels are legit. But what's next? BLLA believes it's Open Communities & Open Minds. Come see for yourself why this new mindset includes the creative, forward-thinking and innovative mind who believe in the power that "boutique" holds. Stay Boutique Leadership Event

This Week's BLLA Commentary

Your conference attendance ROI – market your participation and shout it out there

Conference season is well and truly upon us. And if you’ve yet to join the ranks of the regular attendees, you may be wondering what the value of showing up to one of these events is. After all, when you tot up all the expenses – plane tickets, entry pass, parking, overnight accommodation, three meals a day – it may not be a decision you can afford to take lightly.

The choice would be made significantly easier if you could guarantee a good return on investment from attending the conference. And although such calculations are not the easiest calculation to make, with a little planning you can practically guarantee a substantial return.

First and foremost, it’s important to be clear about what you aim to achieve from the conference, the better to maximize your rewards. One of these is marketing outreach, and in this field the more groundwork you put in, the more you can achieve. Get the word out via emails, social media announcements and old-fashioned phone calls!

An industry conference can be viewed as possibly the best place to meet and make connections in your chosen field. Even if you make no preparation whatsoever, chances are high that some networking will happen organically at a conference, for example in striking up a conversation at the conference bar.

But you can also maximize your returns with a little preparation, and ensure you get to meet some of the biggest names in the industry. Find out who will be there in advance, and send emails before the event, suggesting that you meet for a two-minute chat during the course of the conference. Then, a day or two after the conference is over, send a follow-up email. This is one of the best ways to make new contacts and this alone can lead to a substantial return on your investment in attending the event.

Another way you can calculate the value of attendance is in visibility, and here your level of participation also plays a part. Factors such as taking out a stand in the exhibition hall and engaging in live debates are all invaluable ways to getting your name out there and for the thousands of people who traipse through the conference you’ll no longer be an unknown quantity, with name recognition being a huge step towards business success.

Another potential benefit to consider are the learning opportunities. Visitors to a good conference (such as BLLA’s annual Stay Boutique Leadership Conference, October 3–5 in Los Angeles) are treated to informative and useful talks from some of the industry’s leading figures. They are kept abreast of the latest developments in a business that changes radically from day to day, and given insights into the working methods of success stories.

It’s harder to put a precise financial value on these kinds of benefits, but overall anyone can see the market value of a hotel that stays in touch with the changing times and demands of clientele, as opposed to one that doggedly keeps to the same approach year in, year out.

In summary, while there’s no reason to take the benefits of conferences for granted, there are plenty of ways that attending one can provide a substantial return on your investment. It would certainly pay to prepare in advance to maximize the value, prepare make the most contacts and attend the talks that will gather the most useful information. But with a little foresight, attending a conference could be one of your most valuable business decisions you make this year. www.stayboutiqueconference.com

Frances Kiradjian

Frances Kiradjian

Founder & Chair, BLLA

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 Your hotel can be super cool, well-decorated, in a great location, and have lots of interesting amenities, but it will always come down to the personality and charm of your food and beverage operations that will develop loyal and passionate followers.

 Let’s look at what a boutique hotel is, who stays there, and why?

  http://custom.cvent.com/E08C36DE6659499289B6B7C...

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Boutique Weekly by BLLA
August 16, 2017
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