Continued Recap of the 2017 Stay Boutique Leadership Conference – Cultivating a Prideology with Bill Walshe, CEO of Viceroy Hotel Group

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Boutique Weekly by BLLA
October 25, 2017
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Through his years of experience leading the luxury hospitality sector, Bill Walshe, CEO of the Viceroy Hotel Group, has developed a professional philosophy that is a cornerstone in his recipe for success. As CEO of multiple luxury brands, he has been able to pinpoint practices that earn properties international recognition and 5-star ratings. We’re honored to have had Mr. Walshe share some of his invaluable knowledge.

Through his years of experience leading the luxury hospitality sector, Bill Walshe, CEO of the Viceroy Hotel Group, has developed a professional philosophy that is a cornerstone in his recipe for success. As CEO of multiple luxury brands, he has been able to pinpoint practices that earn properties international recognition and 5-star ratings. We’re honored to have had Mr. Walshe share some of his invaluable knowledge.

This Week's BLLA Commentary

Next Gen Prideology

As you may have heard, BLLA hosted the Stay Boutique Leadership Conference at the UCLA Luskin Center at the top of the month. We joined together leaders from every sector of the hospitality world and beyond to reinvigorate the space and provide stimulus to the next wave of boutique leaders. We were honored to have Mr. Bill Walshe, the CEO of Viceroy Hotel Group, set the tone for the conference by relaying philosophies that ensure an inspired staff and the success of a property.

As the self-described Chief Pride Officer of Viceroy, Bill inspired and captivated the Stay Boutique audience with his charisma, wit, and passion for instilling a sense of pride in all who desire to make their mark in the boutique hotel industry. After many years in the hospitality industry, Bill realized that having the title of ‘CEO’ doesn’t really mean much if you don’t have real pride in what you’re doing. A title is about status, while pride is about one’s purpose.

Bill reminded everyone that, “We are hosts first and always.” When we take pride in our product it will lead us to our purpose. His coined term, Prideology, describes a pride ideology whereby we exhibit pride through purpose rather than profit. That’s what differentiates the boutique industry from the big guy hotels. “Business ideology has to be about purpose,” Bill says, “and Prideology is the definition of the Viceroy Hotel Group.” Those in the boutique hotel industry should not imagine that the surroundings will wow our customers, it’s service that wows them.

Not only is pride a personal commitment to serve your guests, but it is also the driving force that brings them back to stay again and again. They become an advocate for your brand and want to tell others about your hotel; communicating their pride in associating with your brand. In the boutique hotel business, it’s important to remember that pride is an attitude which separates excellence from mediocrity. “Fine is vulgar!” Bill says. “Proud people will not accept fine. Join me on the campaign to ban the F-word (fine)!”

With the help of leaders like Mr. Walshe, BLLA has become the authority and official resource for boutique inspiration. With the conclusion of the October conference, we have disrupted the status quo. At our coming events, we will delve deeper into the potential of the boutique sector and propel our community to new heights. Thank you for your continued support, and don’t forget to #stayboutique !

Frances Kiradjian

Frances Kiradjian

Founder & Chair, BLLA

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This Week's Resources

 How Important Is It to Refresh Your Brand? - By Maureen O’Hanlon
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  https://www.hotelnewsresource.com/article96924.html
 Business travelers want to stay productive
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  https://buyingbusinesstravel.com/news/2327890-business-trave...
 How Do Hotels Fill Those Last Available Rooms?
 Hoteliers, marketing directors, and revenue managers in particular are continuously learning how to put the pieces of the puzzle together when it comes to creative and effective options for selling out room nights. Numerous challenges arise with the plethora of new distribution technology, which complicate the process of directly reaching the guest, or even controlling a hotel's presence on the variety of brand and third party websites.
  https://www.hotel-online.com/press_releases/release/how-do-hotels...

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Boutique Weekly by BLLA
October 25, 2017
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