A little insight is a valuable thing in the hospitality industry, and the value of comparing notes and getting an overview on the industry in general and broader trends is huge. These kinds of insights are also one of the reasons BLLA is such a useful organization to be part of for the Boutique & Lifestyle sector. And nowhere is this clearer than in our annual Sentiment Survey, an essential overview of the state of this thriving area of the hospitality industry.
We reached out to you, our ever-expanding network of more than 1,000 of the finest Boutique & Lifestyle hoteliers, to find out the truth about the state of the sector in 2017. Our questions probed to the heart of the industry and uncovered vital information about the state of play in Boutique & Lifestyle, what is working and what isn’t, key trends and information about this most exciting and vital of hospitality sectors.
The picture that emerges from all of this data is that of a Boutique & Lifestyle sector that is in better health than ever, looking to the future whilst also conscious of preserving its heritage. Our survey will serve as a vital resource in making decisions that affect the future of your business and of the industry at large.
Many new boutique brands came onto the scene in the last few years. The big chains also gave birth to new boutique brands to keep up with the pace of the changing traveler landscape. Here are some of them; to name only a few: 1Hotels & Baccarat Hotels by Barry Sternlicht’s group, Cordis by Langham, Freehand by the Sydell Group, Graduate Hotels, OE Collection by Loews, Nobu Hotels by Robert DeNiro & the Nobu Restaurant owner, Proper Hotels by the talent behind the Viceroy group, Soho House and The Hospital Club, members-only, Virgin Hotels, Two Roads Hospitality brands (Joie de Vivre, Thompson, tommie, Destination, Alila) Autograph Collection by Marriott, Kimpton by IHG, Hotel RL by Red Lion Hotels, Ace Hotels, The James by Denihan, Dream Hotels and 21C Museum.
The world of Boutique & Lifestyle Luxury hotels changes and develops at a fast pace and so these answers and insights will help us all to navigate this ever-shifting landscape in informed and savvy ways.