“BLLA Events have become the perfect place where some of the best and brightest trendsetters in the Boutique Lodging Industry gather. Its format is more intimate and conductive to meeting top players and fostering great discussion. The diversity of the panels creates a rich ecosystem for brainstorming and a holistic view of this Industry, from Economics to Operations and from Design to Guest experiences. With this industry growing at such fast pace, BLLA will be a strong “catalyst” for trends and the best place to learn and discover what the future for Boutique Hotels will be like.”
Christian Glauser Benz, Vice President, Jones Lang LaSalle
Award-Winning Hospitality & Leadership Conferences
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As consumers clamor for more authentic travel experiences and increasingly seek out independent properties and boutique hotels, the hotel industry is rapidly redefining itself to keep up with this new demand. New “lifestyle” hotel brands are being rolled out at a dizzying pace.
But while these lifestyle brands may look and feel quite different from their bland corporate brethren, the brand properties must very often still conform to corporate brand positioning. For consumers looking to avoid a cookie cutter vacation experience, many of the glitzy new lifestyle properties still lack the authenticity they require.
Until recently, there was no forum for independent hoteliers and small brands to discuss the specific issues specifically facing their segment of the hotel industry. Now boutique hotel managers and owners, hospitality suppliers can meet with architects, interior designers, F&B suppliers and other industry vendors and experts to discuss trends, opportunities, problems and solutions at several annual BLLA events.
Top 10 reasons to attend the BLLA Conferences as a Sponsor, Exhibitor, Attendee
- Intersect at the crossroads of “real” boutique hotels and the only association dedicated to them.
- Add your voice to the mix.
- Get access to exclusive content.
- Grab your inspiration and run with it.
- Focus on your own passion.
- Guaranteed Connections with the boutique lifestyle icons in one room.
- Small & intimate meetings means more – of everything.
- Learn from the experts.
- Trends, fashion, music, entertainment, art – mash it up.
- Expand your brand to WIN!
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