Why Become a Member?
The Boutique & Lifestyle Lodging Association (BLLA) is the first organization to unite independent luxury, boutique and lifestyle property owners and offer them the opportunity to successfully compete on a level playing field with major hotel companies and market themselves to meet the ever-increasing demand from discerning boutique-seeking clients. As such, BLLA property owners and members have the chance to take control of their industry—how it’s defined and represented and how it will grow and evolve in the future—to ensure the boutique and lifestyle sector reaps the rewards it deserves.
BLLA members have access to an ever-growing menu of important tools needed for building, expanding and maintaining their properties. BLLA members also have access to “untapped” boutique customers through a new website launching first quarter 2017 called StayBoutique™, boutique-specific marketing tools, resources, news, and information—ultimately benefitting from a number of powerful distribution channels designed to deliver incremental upscale revenue through bookings. BLLA also provides counsel; hosts events; promotes member properties through various channels and gives access to research papers, webinars, and industry reports that are accompanied by a whole host of helpful and practical education and business development resources.
Through an alliance with UCLA Extension, BLLA is helping create a new educational program specifically for the luxury boutique and lifestyle lodging sector.
BLLA provides our members with the ability to access relevant information and connections, crucial relationships and the necessary tools to navigate through this rapidly-growing industry
A safe haven for boutique-thinkers!
As the only association to champion the needs of luxury boutique hotels and lifestyle properties around the world, BLLA unites boutique hoteliers with discerning travelers, qualified hospitality suppliers, travel agents and other booking agents.
BLLA members have access to instructive conferences with registration discounted for members only and groundbreaking awards programs, while also participating in high-level networking events. Members also receive groundbreaking targeted research and insights, which can ultimately have the potential for incremental revenue.
As the voice of the luxury boutique lodging industry, BLLA members are helping define the benchmarks for industry growth.
As suppliers and vendors to the hospitality industry, there is no better place, or more efficient way, to directly connect with your target customers who are in need of your products or services. BLLA provides many opportunities to present the benefits of your company both, online and off, to an audience, your #1 prospects, which are some of the world’s top boutique and lifestyle properties.
BLLA members enjoy ongoing access to an ever-growing menu of important networking and information tools.
The June – August 2017 edition of Trends® and Expectations for Boutique and Lifestyle Hotels is in the CBRE webstore: https://pip.cbrehotels.com/publications-data-products/other-reports/boutique-trends. BLLA members can purchase an annual subscription (four quarterly editions, one with the P&L benchmarking data) for just $395 with your BLLA discount code (call BLLA for the code: 818-883-4363).
We provide advice, host events, promote your business, give access to research papers, webinars, industry reports, and a whole host of helpful and practical education and business development resources. Suppliers and other members gain valuable tools to build, expand and maintain their companies as well gain knowledge about new and existing properties around the world, and work towards becoming a valuable resource.
Boutique & Lifestyle Properties (member can be any staff on-property or the owner)
100 rooms or less: $495
100 rooms or more: $695
Hotel Corporate Offices – includes registration for the brand/group corporate office and up to 5 properties complimentary
Industry Suppliers – Vendors, Service Providers
Interior Design Firms or Individual Designers – (note: if you also offer architecture, you must register as an Industry Supplier)
Travel Agents & Corporate Travel Managers, Individuals (who do not have current employment)
There is no refund