The California Fires – from a BLLA member
The hearts of the BLLA family go out to everyone effected by the relentless California wildfires. Our state has been hit particularly hard these last few months. But through trial comes triumph. Our community answers tragedy with community and resilience. This week, one of our contacts in Santa Barbara broached the subject of what it truly means to be a ‘full service, luxury’ hotel. In the face of all their neighboring properties (Four Seasons Biltmore Santa Barbara, the Belmond El Encanto Hotel, the San Ysidro Ranch and the Ojai Valley Inn) closing business due to safety concerns, The Hotel Californian stepped up its services instead and provided necessities like smoke masks for guests, transportation to the hospital for those with asthma issues and even providing on-site medical care when necessary. Luxury boutique hotels go above and beyond every day of the week to ensure their hotel guests are taken care beyond their expectations. However, we all know talking about it and putting words into action are two different things. The Californian Hotel is recognized by the association for their astute sense of hospitality in such a precarious and dire situation. Bravo to Carlos Lopes, Managing Director, Warren Nocon General Manager and their entire team who stated, “This is a new chapter to our business.”
(Note: The El Encanto is open but not accepting new guests from reports received)
BLLA is here as a resource to anyone in the community and everyone effected by the recent fires. Contact BLLA: firstname.lastname@example.org or 818-264-4810.