The term “citizen of the world” has never been more prevalent than it is today. Be it due to a renewed sense of worldliness as a side effect of technological developments or a restructuring of the American Dream, today’s definition of luxury has evolved, and the culture shift in the world of modern travel has been a swift one.
Now, the very nature of travel is to expose people to not only new places but to thoughts, ideas and cultures. The rise in voluntourism, sustainable tourism and ecotourism initiatives all point to a common value that people share by perusing their wanderlust: do good wherever you go. The concept of adhering to values and doing good has now evolved to appeal to all businesses. Imagine the impact your company could make in the world, one good deed at a time. There is power in numbers no matter how you slice it. When my team spoke to the attendees of our conference, we explained that we wanted them to find the inspiration and motivation to grow their brands but with the goal of affecting positive change in the world.
Millennials have arrived as the most influential generation in global economics. Many millennials’ informed moral stances and equalitarianism attitudes have turned them away from the archetypical “luxury” consumables that previous generations have long regarded as indicators of wealth. Gold-plated toilet seats? Rolls Royce and caviar? Hard pass. Millennials are engaging in travel experiences that create conscious, global citizens. However, high-end goods and services aren’t going anywhere, they’re just being reclassified. In fact, after conducting a survey, we found the perfect essence of today’s interpretation: It is luxury if it exceeds your expectations. This applies to the broader spectrum of everywhere that luxury appears.
Featured image: Eldonna Lewis Fernandez, public speaker who spent a month a Kenya. Here she is with some of the ladies in #kitalekenya who make the Baskets and Beads by Artisans of Kenya to help raise capital for charitable purposes. #inegotiate #basketsandbeadsbyartisansofkenya #pinkbikerchic #yearofexcellence #powerinthework #empoweringwomen #eradicatepoverty