From disruption, to consolidation, to the sharing economy, to millennials. What else is new?
DIRECT BOOKINGS– or so they say – is the newest, latest and greatest process for our industry to focus on, talk about and spend more marketing dollars on.
REALLY? Isn’t that something we’ve been doing all along? Independent hotels have always focused on direct bookings. It’s nothing new. It’s what we talk about at all the BLLA conferences. If hoteliers just focused on their core competencies, the direct bookings (or let’s call it ‘organic growth’) will come naturally. We will discuss it once again in October and many things will be debated and some new things will be revealed to support our hotels efforts in increasing their direct bookings naturally.
You really can’t force a horse to drink water or a customer to choose your hotel over others. If we spend more time focusing on our strengths and opportunities, the guests will follow. One step at a time. Focus, focus, focus!
Let’s take a look back at some of the great discussions we’ve had with the best and brightest in hospitality below.
Video 1 – Ian Schrager Interview 2016
Video 2 – Pilar Guzman, Editor-in-Chief, Conde Nast Traveler
Video 3 – All Star Food & Beverage 2016
Video 4 – Top 5 Defining Features of a Boutique Hotel
Video 5 – Why Invest in Boutique Hotels?