Checking into a BLLA Event feels more like a welcome to a family gathering than attending a conference. Why does the association call itself a family rather than an industry?
The BLLA Family is a community and a safe haven for boutique-minded thinkers and doers. The world is quickly shifting, right before our eyes, into a place where small businesses finally get the recognition they deserve. Boutique and lifestyle hotels and small brands that are independent of very large chains are a part of this and while small, play a very large role in the shift of the evolution of lodging on a global basis.
The Family is where we experience the greatest opportunity to do good together and for the benefit of all. As spoken previously, boutique and lifestyle hotels are not in competition with each other; they are part of a very small contingent and thus, they share many things include deep vulnerabilities which they can work on together as well as great triumphs to be celebrated.
This holiday season, whether you are a hotel or lodging property or a supplier, vendor or manufacturer, show your support of BLLA by