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BLLA members represent hospitality's upscale, independent properties that qualify to be included in the boutique & lifestyle category. It doesn't end there, top vendors and suppliers that cater to this niche are also an integral part of the association

Featured Members

The Purala Wool Valley Hotel & Spa Announces their membership in BLLA

Heartwarming to receive this message from BLLA member, Hotel Vandivort, Springfield, Missouri
“We’d like to thank you again for recognizing our very special hotel and giving a level of exposure we couldn’t have possibly created on our own.
The Boutique Hotel of the Year Award and the attention we’ve received from it has helped make our expansion an immediate reality rather than a long term dream.
The continued support and interest that we receive has not only effected our business, but the entire Springfield community.
In turn, it has allowed ownership the opportunity to continue to invest in our city and the boutique lodging industry.
We’d love to share any further details regarding the project with you if you are interested.
While we feel our expansion is the result of the amazing product our owners created and envisioned, it’s also a testament to organizations like yours!”


BLLA members enjoy ongoing access to an ever-growing menu of important networking and information tools. An example:

  • CBRE Hotels’ Americas Research and the Boutique & Lifestyle Leaders Association (BLLA) are pleased to offer a discounted rate of 15% off our annual Trends® and Expectations for Boutique and Lifestyle Hotels report. Enter promo code: 2019BLLA at checkout (, or contact CBRE Client Services to claim your discount:, 855.223.1200.
  • Trends® and Expectations for Boutique and Lifestyle Hotels is a quarterly report that presents updated forecasts of performance for the boutique and lifestyle segment of the U.S. lodging industry based on four industry competitive classification categories developed by the Boutique & Lifestyle Lodging Association. As a bonus addendum, once a year CBRE will extract data from its Trends® in the Hotel Industry database and provide revenue, expense, and profit metrics for boutique and lifestyle hotels to assist owners and operators benchmark the financial performance of their properties.